Client:

Philadelphia based Pearl Software provides employee Internet monitoring, filtering and control solutions to companies, schools, libraries and government agencies. Pearl Software places companies in control of employee web browsing, file transfers, news, chat, e-mail and instant messaging to proactively address productivity, data security, privacy compliance and legal liability issues related to inappropriate use of the Internet.

Challenge:

The majority of Pearl Software’s sales leads are generated through its Internet site. Hence, they sought a reputable SEO firm which would help boost its web traffic and also increase the quality and quantity of leads coming through the website. However, there were so many different SEO vendors out there, that Pearl Software had to use a multi-level criteria matrix in evaluating potential SEO companies. The criteria included

• CRITERIA SCORE (0 TO 5)
• Process Knowledge 5
• Professionalism 5
• Use of Ethical SEO Methods 5
• Company?s Own Search Engine Ranking 5
• Startup Costs 5
• Ongoing Monthly Costs 5
• Press Release Distribution 0
• Article Syndication 0
• Link Exchange Management 5
• Organic Ranking Management 5
• Pay-per-click Ranking Management 5
• Years in Business 5
• Telephone Follow UP 3
• Email Follow UP 5
• Location 1

While eBrandz location, telephone follow up and traditional PR capabilities were not as attractive/strong as some of their competitors, on balance, eBrandz far exceeded all other companies being evaluated based on overall score vs. cost of services.

Solution:

At the outset of the engagement, eBrandz scoped the work to be done including time lines and anticipated results. All work that was done was clearly communicated in scheduled reports. Questions by Pearl Software personnel were promptly addressed. eBrandz team quickly showed themselves to be very capable, professional and trustworthy while developing SEO strategy for Pearl Software.